CMS: Communications management for sustainability

Scientists often assume that simply by providing science that users will somehow absorb the information and go on to make wise decisions. The reality is, of course, rather different and this considered report looks at how the UKCP09 projections for climate change have been assessed by the user community.

http://www.ukcip.org.uk/wordpress/wp-content/PDFs/UKCP09-user-engagement.pdf